Andy’s Quick Hits (147): Nudges Work In Changing People’s Behaviour
So what do you mean by “nudges”?
Richard Thaler is considered is one of the founding fathers of nudge theory in the behavioural sciences proposing nudges as the best method to modify people’s behaviour. Made popular by his book Nudge in 2008.
Nudges are environmental cues that help to modify people’s behaviour without…
