Andy’s Quick Hits (147): Nudges Work In Changing People’s Behaviour

Andy Hab
2 min readJan 20, 2022
Photo 89393308 © Katarzyna Bialasiewicz |

So what do you mean by “nudges”?
Richard Thaler is considered is one of the founding fathers of nudge theory in the behavioural sciences proposing nudges as the best method to modify people’s behaviour. Made popular by his book Nudge in 2008.

Nudges are environmental cues that help to modify people’s behaviour without…

Andy Hab

The brain and human behaviour, in business, society, learning, and health.