Andy’s Quick Hits (237): Caffeine Makes You More Prone to Impulsive Buying

A fascinating piece of research just published shows that drinking coffee makes you more impulsive. That means you are likely to buy more, and more items you actually don’t need.

What is astounding though, is that the effect sizes in this study was dramatic to say the least.

What did these researchers at…

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Andy Hab

Andy Hab

The brain and human behaviour, in business, society, learning, and health.