Andy’s Quick Hits (8): Why our Brains Miss Opportunities for Innovation

Photo 123535295 / Building Blocks © Elvira Koneva | Dreamstime.com

When we think of innovation we think of creating something new. A new study shows that, however, we, by default, try to add something whereby subtracting something could make something better.

“Additive ideas come to mind quickly and easily, but subtractive ideas require more cognitive…

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Andy Hab

Andy Hab

The brain and human behaviour, in business, society, learning, and health.