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Everyday Pleasures Improve Brain Performance

Andy Hab
2 min readAug 11, 2023

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That sounds a good thing but what is an everyday pleasure?

In this study the researchers investigated the relationship between simple pleasures and brain activity. Specifically drinking coffee, listening to music, and smelling perfume.

Coffee and music for me — not so sure about the perfume though

Participants could choose what they wanted according to their preferences — that’s important — it needs to be a personalised pleasure…of course. I’m with you on coffee and music also — but then again remember my article on the positive impacts of aroma exposure during sleep a few days ago?

How did they measure this?

Well, this is actually very innovative but we also need to be careful of marketing hype here as this was sponsored by MINDWATCH. They have developed algorithms over the years that can measure brain states based on skin conductance. That is your skin responds very quickly to your current state and this can me measured using a sensor. This is much less invasive than measuring brain wave activity. In this experiment they used skin conductance bands and a device to measure some brain activity also.

And so what was the outcome?

Participants conducted memory tests shortly after being exposed to these stimulants and…

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Andy Hab
Andy Hab

Written by Andy Hab

Sharing fascinating, fun, and important knowledge on the brain and human behaviour - most days. And masters track athlete - still going strong!

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