Research Hit: Why Great Ideas Can Die

Andy Hab
4 min readJan 19, 2024

New research shows novel ideas generate highly differing opinions which is seen as negative

I’m full of great ideas!

Me too!

But most people ignore them!

This is precisely what this research aimed to do: tease out how people respond to novel ideas. Obviously…

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Andy Hab

Sharing fascinating, fun, and important knowledge on the brain and human behaviour - most days. And masters track athlete - still going strong!