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Research Hit: Your Imagination is an Effective Placebo!

Researchers have shown that imagining taking a placebo is more effective than taking a physical placebo pill.

Andy Hab
3 min readDec 7, 2024

First published on my Substack: https://leadingbrainsreview.substack.com/

You’ve picked out a few ones on the placebo effect recently!

Indeed, this does come after my last post on the AI placebo effect.

But the topic of placebo is fascinating because they are cheap, surprisingly effective, and without side effects, and in this case completely free…anyone can give themselves an imaginary placebo.

An imaginary placebo? That’s a new one — what is it?

Well, a placebo is normally used to denote, for example, a pill that has no active ingredients in it, and in many cases it is as effective as taking a pill with active ingredients. This can also be dose specific.

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Andy Hab
Andy Hab

Written by Andy Hab

Sharing fascinating, fun, and important knowledge on the brain and human behaviour - most days. And masters track athlete - still going strong!

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